Teleta Vox

Pre-Launch Growth Roadmap

An exact week-by-week execution plan from zero to launch-ready — built around 2–5 hours/week and a product that goes live in 2–3 months.

Ethan — Dev & Content
Advaith — Realtor & Relationships
Both — Strategy
01
Weeks 1 – 4 · Right Now
Build the foundation in silence
Waitlist up. Communities joined. SEO seed planted. Zero money spent.
2–3 hrs/ week total
$0
Budget this phase
4
Weeks duration
50–100
Target waitlist
5+
Communities joined
Week 1 Ship the waitlist page & plant the SEO seed Ethan-heavy ▼
🚀
Build and publish the waitlist landing page
One-field form (email only), headline focused on agent pain ("Stop losing deals to slow follow-up"), a short GIF/mockup of the product concept, a referral position counter ("You're #47 — refer 3 agents to skip ahead"), and social share buttons. Use Waitlister free plan or GetWaitlist.
Ethan Free ~3 hrs
📝
Write and publish the "Best AI Tools for Real Estate Agents" blog post
4,000+ words. Feature Teleta Vox in the top 3 with honest framing ("coming soon, join waitlist"). Include pricing tables, comparison screenshots, and a clear value prop for each tool. This is your highest-leverage SEO piece. Publish to your domain at /blog. Don't wait for it to be perfect — publish and iterate.
Ethan Free ~4 hrs (can split across days)
👥
Advaith joins Lab Coat Agents + 3 other realtor Facebook groups
Join: Lab Coat Agents (60K members), Tech Savvy Real Estate Agents, Next Level Agents, and one Canada/BC-specific group. Read posts. Do NOT post anything about Teleta Vox yet. Just observe what agents complain about most — these become your ad hooks and content angles.
Advaith Free 30 min
📋
Submit to BetaList (start the queue)
Free plan has a ~2 month queue — submitting now means you'll be featured right around launch. Fast-track is $129–299 if you want sooner. Fill out the full submission with your problem statement, founding story (18yo dev + top 4% realtor), and a landing page link.
Ethan Free 30 min
Week 2 Network activation — Advaith's direct outreach begins Advaith-heavy ▼
📞
Personal outreach to 20 agents from Advaith's direct network
Text or call — not email. Script: "Hey [name], I'm building an AI tool for agents with my co-founder. We're doing a private beta and I want you to be one of the first 20 to try it. Can I send you a link to get early access?" This is not a pitch — it's a favor ask from a peer. Goal: 15+ signups from this batch alone.
Advaith Free ~2 hrs across the week
🔨
Create your Product Hunt "Coming Soon" page
Not the full launch — just the upcoming product listing. Add your logo, a 60-word description, and a waitlist link. This starts accumulating followers who'll be notified on launch day. The earlier you do this, the more followers you collect passively.
Ethan Free 45 min
✍️
Post the "build in public" origin story on Reddit r/SaaS
Title format: "18-year-old dev + top 4% Canadian realtor building AI for real estate — here's the problem we're solving." Tell the real story: why Advaith kept losing deals to slow follow-up, how you two met, what you're building. No product link needed — just the human story. Reddit r/SaaS and r/startups love authentic origin posts. This drives curiosity, early followers, and SEO backlinks.
Ethan Free 1 hr
🎙️
List 10 target podcasts and draft a one-paragraph pitch
Research: Tom Ferry Show, Lab Coat Agents Podcast, My First Million, Kevin & Fred Show, BetaKit (Canadian). You won't pitch them yet — but drafting the angle now forces you to crystallize the founder story. The hook: "What happens when a 50-year-old top realtor and an 18-year-old developer build AI software together?" That's the segment — not the product.
Both Free 1 hr
Week 3 Value-first community presence begins Advaith-heavy ▼
💬
Advaith posts Week 1 value content in Lab Coat Agents
Post format: share a real insight from 20+ years in the industry. Example: "After 20 years as a top agent, here are 3 things I wish I'd automated earlier." Or answer a question another agent posts — genuine, expert-level help. Zero mention of Teleta Vox. The goal is to be recognized as "the agent who actually knows what he's talking about" before product mentions start.
Advaith Free 45 min
📊
Write and publish your first competitor comparison page
Target: "Teleta Vox vs ChatGPT for Real Estate Agents" — this ranks for people already using AI tools who are looking to switch or upgrade. Be honest. These pages convert at 5–10% vs 1–2% for generic blog posts and are increasingly featured in Google AI Overviews and Perplexity answers.
Ethan Free 2 hrs
🤝
Schedule the first 2 brokerage lunch-and-learns
Advaith reaches out to 2 brokerage managers he already knows personally. Message: "I'm building something I want to show your team. Can I grab 20 minutes at your next office meeting — I'll bring lunch." These are the most efficient user acquisition events possible. Each one can yield 10–40 waitlist signups in a single afternoon. Schedule for Weeks 6–8.
Advaith Free 30 min
Week 4 SEO layer 2 + influencer seeding prep Ethan-heavy ▼
🔍
Publish 2nd comparison page + problem-solution post
Comparison: "Teleta Vox vs Top Producer." Problem-solution: "How Top Real Estate Agents Save 10 Hours/Week with AI Follow-Up." These two pages target people mid-funnel — researching solutions, not just discovering the problem. Build your content cluster early so Google has time to index and rank before launch.
Ethan Free 3 hrs
📧
Set up the 3-email waitlist nurture sequence
Email 1 (instant): Confirm position + referral link + one quick-win resource for agents (e.g., "The 5 Follow-Up Messages Top Agents Send"). Email 2 (Day 3): The founder story — why Advaith built this, with a real anecdote of losing a deal. Email 3 (Week 2): Behind-the-scenes product teaser — a screenshot or GIF of something being built. Use Mailchimp or Resend (both free tier).
Ethan Free 2 hrs
🎥
Identify and DM 5 micro-influencers for product seeding
Targets: @realestatefornoobs (TikTok, 67K, proptech-focused), Kyle Handy (YouTube), Mike Sherrard (YouTube, social media for RE agents), and 2 Canada-based real estate content creators. DM message: "We're building an AI tool for agents and we'd love to give you lifetime free access in exchange for an honest review when we launch. No pressure — just want the right agents using it first." Product seeding only — no flat fee yet.
Ethan Free (access only) 1 hr
🏁
End of Phase 1 goal: 50–100 waitlist signups, 5 communities joined, 4 blog posts live, BetaList submitted, 2 lunch-and-learns scheduled
All organic. Zero spend. Foundation is set.
02
Weeks 5 – 8 · 1 Month In
Warm the audience, start paid experiments
Community trust builds. First Meta ads test. Brokerage demos happen.
3–4 hrs/ week total
$600
Budget this phase
4
Weeks duration
200–400
Target waitlist
2
Brokerage demos
Week 5 Run the first brokerage lunch-and-learn Advaith-heavy ▼
🏢
Execute brokerage demo #1 — bring a live product mockup or concept deck
You don't need a finished product. You need a Figma prototype or a 5-slide deck showing the problem → solution → what it will do. Advaith presents as "a fellow agent who built this with a developer." Collect every email on paper or a tablet form. Target: 10–20 signups from this single event. Follow up within 24 hours with a personal email from Advaith's address.
Advaith Free (bring food ~$50) 3 hrs total
💬
Advaith posts "soft reveal" in Facebook groups
After 3 weeks of pure value content, it's earned. Post format: "After 20+ years losing clients to slow follow-up, I partnered with a developer to build something. We're in early access — would love 5 agents to try it free and tell me what you think." Link to waitlist. Do not make this sound like marketing — it should read like a personal ask from a respected community member.
Advaith Free 30 min
Week 6 Launch first Meta ad test — $150 budget Ethan-heavy ▼
📱
Create 3 short video ads (phone-recorded, raw is fine) and launch on Meta
Ad format: 15–30 second vertical video. Advaith records himself on his phone: "As a realtor for 20+ years, I used to lose clients because I couldn't follow up fast enough. We built an AI tool to fix that. Join the waitlist — link in bio." Run 3 variations with different hooks. Target: Real Estate Agent + Realtor job titles, interests in Keller Williams/RE MAX/eXp, ages 28–60, Canada-wide. Objective: Lead Generation (native Meta form). Budget: $50/week = $150 for the phase test.
Both $150 test 2 hrs setup
🔗
Set up affiliate/referral tracking infrastructure
Get PartnerStack, Rewardful, or just a simple custom referral link system (built into most waitlist tools). This is essential before you invite any influencer to share — you need to track who drives what. Set commission at 20% recurring for now. You won't need this until next phase but set it up now while you have the time.
Ethan Free–$29/mo 1.5 hrs
Week 7 Podcast pitch blitz + 2nd brokerage demo Both ▼
🎙️
Send podcast pitch emails to 10 shows
Start with smaller real estate podcasts (500–5K listeners) to build clips before pitching Tom Ferry. Subject line: "Pitch: 18yo developer + top 4% Canadian realtor — building AI for agents." One-paragraph pitch focused on the human story, not the product. Close with: "We can speak to the generational shift in real estate tech and what agents actually need from AI." Attach a short one-pager bio.
Both Free 2 hrs
🏢
Brokerage demo #2 + collect first video testimonials
At the end of the demo, ask 2–3 interested agents to record a 30-second video on their phone: "I've been following this tool and here's why I'm excited about it." Informal is fine — in fact, informal is better for social ads. These become your highest-converting ad creative. Pay nothing for them; agents who are genuinely excited will do it for free.
Advaith Free 3 hrs
Week 8 Review Meta ad results + double down on what works Ethan-heavy ▼
📈
Analyze Meta ad data — kill the losers, scale the winner
Look for: which video hook got the highest video-view rate (first 3 seconds), which ad had the lowest cost-per-lead. Kill the 2 worst performers immediately. Double the budget on the best one: increase from $50/week to $100/week. Target: $5–15 cost per waitlist signup. If you're over $20, the creative needs work — swap in the agent testimonial video you collected at Week 7's demo.
Ethan +$200 scale 1.5 hrs
🤳
Send product access to 3 influencers who responded + brief them
Brief: send them a 3-bullet overview of the product, 2 use case scenarios (listing descriptions, client follow-up), and your affiliate link. Ask for one piece of organic content — a TikTok, a YouTube Short, or an Instagram Reel. No scripts, no control — just access and context. Authentic beats polished every time for this audience.
Ethan Free access only 1 hr
🎯
End of Phase 2 goal: 200–400 waitlist signups, 2 brokerage demos done, first Meta ad data in hand, $150–250 spent total, 1+ podcast booking confirmed
You now have proof of interest and real ad creative that works.
03
Weeks 9 – 12 · Product Almost Ready
Show the product — seed real users
Closed beta opens. Ads scale. Product Hunt prep. Directory blitz.
4–5 hrs/ week total
$1,800
Budget this phase
4
Weeks duration
20–50
Beta users
500+
Target waitlist
Week 9 Open closed beta — invite first 20–30 users personally Both ▼
🔑
Personally onboard your first 20–30 beta users — Superhuman style
Do not just send a signup link. Advaith personally calls or texts each one: "I'm giving you access today — got 15 minutes this week for a quick call so I can walk you through it and hear your feedback?" This high-touch onboarding makes users feel invested in the product's success. They become advocates. Superhuman ran this model for years at 500K users waitlisted — it's what created their fanatical word of mouth.
Advaith Free 3 hrs
⚡
Scale Meta ads to $400/month and introduce UGC testimonial creative
You now have agent testimonials. Use them as primary ad creative — raw, phone-recorded 30-second clips from real agents beat polished studio ads every time for B2B. Run the testimonial video against your best original ad and let Meta optimize. At $400/month and $8 average CPL, this yields roughly 50 new waitlist signups/month from paid alone.
Ethan $400/mo 1 hr setup
Week 10 Appear on first podcast + Product Hunt prep starts Both ▼
🎧
Record first podcast appearance — lead with the story
Story beats to hit: (1) Advaith's near-loss of a major client due to slow follow-up, (2) discovering that most agents face the same problem, (3) meeting Ethan and the unlikely partnership, (4) what Teleta Vox does in one sentence, (5) how listeners can get beta access. The product is a footnote — the human story is the episode. Ask the host to link to the waitlist in show notes.
Both Free 2 hrs
🐱
Begin Product Hunt community engagement (4-week runway to launch)
You need 400+ Product Hunt followers before launch day. Strategy: upvote 3–5 products/day, leave genuine comments on products in your space, follow makers whose products you comment on. Many will follow back. This is not gaming the system — it's participating in the community. Aim for 20 new followers/day from organic engagement alone.
Ethan Free 20 min/day
📋
Run 3 more brokerage lunch-and-learns — now with live product
With even a rough working product, these events become dramatically more powerful. Show a live AI-generated listing description or follow-up message on screen. Agents seeing the output in real time have a visceral "I need this" reaction. Collect emails, collect testimonials, and explicitly ask: "Who else in your network should know about this?" Every agent has 3–5 colleagues in their immediate orbit.
Advaith Free 6 hrs total
Week 11 Directory blitz + Google Ads small test Ethan-heavy ▼
📂
Submit to 15+ SaaS and PropTech directories
Prioritize: G2, Capterra, GetApp, SaaSHub, AlternativeTo, TrustRadius, Crunchbase, Launching Next, StartupBase, BetaBoard, StackShare. Use ListingBott or a VA to batch-submit to 30–50 directories in one session ($30–50 one-time cost). Each listing = a backlink + a discovery surface for agents actively researching tools. G2 and Capterra especially rank heavily for "AI real estate software" searches.
Ethan $30–50 2 hrs
🔎
Launch Google Ads test — $300 budget, long-tail only
Keywords to target: "AI tools for real estate agents" ($4–7 CPC), "automated real estate follow up software" ($3–6 CPC), "best CRM for real estate agents 2026" ($5–9 CPC). Use Exact Match only — no broad match for a new account. Create 3 ad groups, 1 landing page per group. Goal: 30–60 clicks, measure conversion rate to waitlist signup. Do NOT use Smart Campaigns — use Expert Mode for full control.
Ethan $300 test 3 hrs setup
Week 12 Collect beta feedback + build launch assets Both ▼
🎬
Record the Product Hunt launch demo video
90-second max. Screen recording + Advaith's voice narrating a real use case: an agent receives a new lead at 10pm → Teleta Vox auto-drafts a personalized follow-up → the agent sends with one click. Show the actual UI, not a concept. Subtitles on, no background music needed. Upload to Loom first, then embed in Product Hunt submission. This video is also your single most important conversion asset across every channel.
Both Free 2 hrs
⭐
Request written and video testimonials from beta users
Ask specifically for: (1) what problem they had before, (2) what they tried, (3) how Teleta Vox helped, (4) a specific result (time saved, deal saved, lead converted). Specificity is everything — "saves me 2 hours a week" beats "great tool" by 10x in conversion impact. These go on your landing page, Product Hunt listing, ad creative, and email sequences.
Advaith Free 1 hr
🚀
End of Phase 3 goal: 20–50 active beta users, 500+ waitlist total, 5+ brokerage demos done, Product Hunt video ready, Google Ads conversion data in hand
You have real users, real testimonials, and real data. You're ready to launch.
04
Weeks 13 – 16 · Launch Week + Post-Launch
Launch and compound
Product Hunt day. Full ad scale. PR pitch. The flywheel starts spinning.
5+ hrs/ week total
$2,500
Budget this phase
4
Weeks duration
100+
Paying users target
3+
Media mentions
Week 13 Product Hunt launch day — full execution Ethan-heavy ▼
🏆
Product Hunt launch — submit at 12:01 AM PST on a Wednesday
Launch day sequence: 12:01 AM — submit product. 6 AM — post founder comment with the GIF demo and your story. 8 AM — email your entire waitlist with one CTA ("Upvote us on Product Hunt"). 9 AM — share on LinkedIn with the founder story angle. 10 AM — post in all Facebook groups you've been active in ("We just launched — would love your support"). Reply to EVERY comment within 5 minutes all day — comment velocity is an algorithm signal. Do not ask directly for upvotes — ask for "feedback."
Both Free Full day
📰
Pitch Inman News, BetaKit, and The Close with your launch story
Pitch angle: "18-year-old developer and top 4% Canadian realtor launch AI tool that's already being used in [X] brokerages." The Product Hunt launch gives you a news hook. Send to: hello@inman.com, tips@betakit.com, editorial@theclose.com. Keep it 3 paragraphs — problem, solution, traction (waitlist size, beta users, brokerage partnerships). Attach the demo video link.
Both Free 1.5 hrs
Week 14 Scale paid ads + activate referral flywheel Ethan-heavy ▼
💰
Scale Meta ads to $800/month, add retargeting campaign
New campaign structure post-launch: (1) Top of funnel — video ad to cold realtor audiences. (2) Middle — retarget website visitors who didn't sign up with a social proof ad showing beta user testimonials. (3) Bottom — retarget visitors who started signup but didn't complete with a deadline or offer. With Product Hunt launch traction and testimonials, your CTR will improve significantly — expect CPL to drop to $5–10.
Ethan $800/mo 1 hr
🔄
Email your waitlist with the referral offer — make it tangible
Subject: "You helped us get here — here's how to get more." Body: share launch results (upvotes, new users, press), then present the referral tiers clearly: 3 referrals = founding price locked forever, 10 referrals = first month free, 25 referrals = lifetime founding member. Give them a unique referral link. This email typically drives 15–25% of a waitlist to share — it's the single highest-ROI email you'll ever send.
Ethan Free 1 hr
Weeks 15–16 Post-launch compounding — association events, AppSumo consideration Both ▼
🏛️
Apply to present at Okanagan Mainline Real Estate Board + CREA events
Advaith's relationships make this accessible. A 20-minute slot at a board meeting reaches 50–200 serious real estate professionals in one event — people who are buyers, influencers, or connectors to buyers. The talk angle: "How AI is changing what the best agents can do in 2026." Not a product demo — an educational talk with a natural product mention at the end.
Advaith Free 2 hrs prep, 1 hr event
💼
Evaluate AppSumo lifetime deal for early revenue burst
AppSumo lifetime deals generate $10K–$100K in a single campaign for the right product. The tradeoff: you discount heavily and onboard a wave of deal-hunters vs. ideal customers. It works best at this stage if you need MRR validation to raise money or extend runway. Apply to AppSumo Select now — they have a 6–8 week review period. If accepted, it can generate your first $20–50K in revenue and thousands of reviews.
Both Free to apply 1 hr
📊
Write a public launch retrospective on Indie Hackers
Title: "How we got [X] paying users in our first month: an 18yo + 50yo realtor building AI for real estate." Include real numbers: waitlist size, Product Hunt position, ad spend, cost per user, first MRR. This post will drive backlinks, SEO authority, community credibility, and attract future hires/investors. Indie Hackers posts with real numbers get featured and drive thousands of visits. Cross-post to Hacker News as "Show HN."
Ethan Free 2 hrs
🌊
End of Phase 4 goal: 100+ paying users, 3+ media mentions, flywheel active (referrals + word of mouth + SEO compounding), monthly ad spend profitable
You now have a distribution engine, not just a launch event.
Total 16-week budget breakdown
Phase 1 — Foundation
$0
Phase 2 — Warm Up
$600
Phase 3 — Seed
$1,800
Phase 4 — Launch
$2,500
Total 16 weeks
~$4,900